Storytelling is a fundamental da’wah technique. It effortlessly communicates a message in a memorable medium. Storytelling is so powerful that you see it in the Qur’an (Surah Baqarah and Surah Yusuf, for example), in ahadith (The People of the Ditch). Among the benefits: storytelling communicates a message without spelling it out. Human beings recall stories more easily then they recall other forms of teaching. With a story, you can continually extract lessons and benefit from it.